Monday, October 25, 2004

Ad in the Bank, Awaiting a Sox Victory

By STUART ELLIOTT
The NY Times
Published: October 25, 2004

Fans of the Boston Red Sox have been waiting 18 years for their team to return to the World Series. Executives at Nike have been waiting just one.

Last Wednesday, at the end of the Fox Broadcasting coverage of Game 7 of the American League Championship Series, Nike ran an emotional 60-second commercial that celebrated the Boston Red Sox's quest to win the World Series for the first time since 1918. (The last time the Red Sox qualified for a World Series was 1986, when they lost in seven games to the New York Mets.)

The commercial, by Wieden & Kennedy, showed fans in four seats in Fenway Park, cheering for another elusive World Series crown. At the bottom of the screen, the dates advanced from 1919 to 2004, while the quartet of fans changed to reflect the changing styles, habits and mores of American society.

Read the entire article here on the NY Times website.