Saturday, August 14, 2004

MLB readies for own TV network

By Eric Fisher
The Washington Times

A 24-hour cable channel devoted to baseball finally will begin to see the light of day this week, assuming major league owners vote as expected and approve funding for the venture.

MLB's own TV channel — matching similar in-house outlets like the NFL Network, NBA TV, Speed Channel and the Golf Channel — has been in the works for nearly two years amid steady internal retooling. But the network is set to reach households sometime during the 2005 season, and the timing could hardly be better.

After more than a decade of labor rancor and ugly feelings toward the sport, MLB is enjoying a striking revival this season, one in which competitive pennant races are prevalent, attendance and TV ratings are up and corporate sponsors are gladly spending tens of millions to connect themselves to baseball. In short, MLB at last has a modicum of leverage to flex its muscles in the marketplace.

Read the entire article here on the Washington Times website.