Thursday, July 08, 2004

B of A connects with America's pastime to become the "Official Bank of Baseball"


07/08/2004 10:03 AM ET
Signs simultaneous national agreements with Major League Baseball Properties, Minor League Baseball, and Little League Baseball

CHARLOTTE, N.C. -- Bank of America today announced an unprecedented corporate initiative, becoming the first company to simultaneously sign national agreements with Major League Baseball Properties, Minor League Baseball and Little League Baseball, and positioning the company as the "Official Bank of Baseball."

Bank of America's unique association with America's national pastime includes a five-year exclusive sponsorship agreement with Major League Baseball Properties that will make Bank of America the "Official Bank of Major League Baseball." In addition, Bank of America has established a national affiliation with Minor League Baseball, and also has signed a national sponsorship agreement with Little League Baseball® to become the "Official Banking Partner of Little League Baseball."

"Baseball is the quintessential American game and an integral part of our country's heritage. From Little League through Major League levels, baseball inspires communities and neighborhoods across the country in a way that is distinctive in the world of sports," said Catherine P. Bessant, chief marketing officer for Bank of America. "Bank of America's sponsorship of baseball is a powerful way to connect our brand, which has national reach but is very much local, with the customers we serve, the communities we support, and the associates we employ. Major League Baseball, Minor League Baseball, and Little League Baseball are the ideal teammates."

Read the rest of the press release here on MLB.com